image: "/blog/modest-fashion-hit-the-runway-our-kids-are-still-waiting-in-the-toy-aisle-hero.webp" title: "Modest Fashion Hit the Runway — Our Kids Are Still Waiting in the Toy Aisle" description: "Paris Modest Fashion Week put hijab on the runway. But Muslim girls still can't find sticker books with characters who look like them. Here's why that matters." date: "2026-06-04" slug: "modest-fashion-hit-the-runway-our-kids-are-still-waiting-in-the-toy-aisle" category: "Representation" tags:
- modest fashion
- Muslim girls
- hijabi sticker books
- Muslim children
- representation
- Paris Modest Fashion Week
Last month, Paris hosted its first Modest Fashion Week. Nearly thirty designers showed collections on the runway — loose silhouettes, flowing dresses, headscarves styled as haute couture. BBC covered it. Al Jazeera called modest fashion "booming," projecting the global Muslim market at $433 billion by 2028. The hijab, which has spent years as a political flashpoint, is finally being treated as fashion.
That's real progress. We should celebrate it.
But I keep thinking about something Blair said. She's eight years old. She wanted to buy sticker books as gifts for her friends at the masjid — something fun, something they'd actually like. She searched Etsy. She searched Amazon. She searched every online store she could think of.
Nothing.
Not a single sticker book with hijabi characters. Not one with modest fashion. Every book she found had the same immodise templates — short skirts, sleeveless tops, characters that didn't look like her or her friends. She came home frustrated.
Her mom Catherine said what any good parent says in that situation: "Let's just make them ourselves."
So they did. Blair, Catherine, and I sat down together and built three sticker books — Little Hijabi Adventures for the youngest kids, Beautiful Hijabi with face-creation stickers, and Modest Hijabi Fashion for older girls who want to express style within their values. Then we built a mobile app to match.
The gap between what's happening on the Paris runway and what's happening in the toy aisle tells you everything about where representation actually matters most.
When a hijabi model walks the runway, it sends a message to adult women that their style belongs in high fashion. That matters. But when a six-year-old Muslim girl opens a sticker book and every character has bare shoulders and a mini skirt, the message she gets is quieter and more personal: "This wasn't made for you."
That feeling sticks. It's not dramatic. Nobody writes articles about it. But it shapes how kids see themselves and their place in the world, one sticker book at a time.
The runway proved there's demand
The modest fashion industry has made the case that Muslim consumers are worth designing for. Brands like Haute Hijab, Amani, and Verona are building real businesses around modest clothing. Nike released a performance hijab. H&M and Uniqlo have modest collections. The $433 billion projection from Al Jazeera isn't wishful thinking — it's based on what millions of Muslim women are already spending.
Now imagine that same energy directed at children's products. Not just Islamic educational books (those are important and widely available). But everyday playthings. Sticker books where hijabi characters go on adventures. Activity books where the fashion options include abayas and long skirts. Apps where Muslim girls create avatars that actually look like them.
Blair went looking for exactly this and found a void. The toy aisle hasn't caught up to what the fashion world already figured out: there's a massive audience that's been ignored, and they'll show up when someone finally makes something for them.
We decided to be the ones who made it
Our sticker books start at $20 and include 50+ stickers per book. The Beautiful Hijabi app costs $2.99 — one time, no ads, no subscriptions — because we didn't build this to squeeze money from parents who are already doing their best. We built it because an eight-year-old went looking for something that should have existed and came up empty.
If you want to browse the books or grab the app, here's where to start. We also bundle them — two books save $5, three books save $10 and you get the app free.
The modest fashion world proved the demand exists. The toy aisle is slower, but it's not stubborn. It just needs someone to show up first. We showed up. Blair showed up. And every Muslim girl who opens one of our sticker books and sees a character wearing a hijab — a character that looks like her — she'll know she wasn't an afterthought.
That's the whole point.
